What Online Marketing Has the Greatest Return On Investment Per Dollar Spent?

Drum roll…..According to research conducted by the Direct Marketing Association, email marketing returned $43.62 for every dollar invested in 2009, and it may surprise you that this trend has changed very little since then.

This highest yielding ROI medium also allows you to communicate directly with your top prospects.   And the icing on the email marketing cake?  According to the ForeSee Results 2010 on the effectiveness of social media, promotional emails are the second biggest influence on retail website visits, second only to the actual pre-awareness of the brand. Well ahead of social media.  Today, savvy businesses consider email marketing to be the best channel among all online technologies.

Anyone who knows me well knows I am a big fan of social media, but in most cases, it should not be the cornerstone of your marketing. So perhaps you currently don’t have an email marketing program live or you do or it just hasn’t quite hit it’s potential yet. Or maybe you thought you could avoid it all together and just send a few tweets instead? It is certainly time to reassess.

THE PLUG – This is why I thought it is important to write the very candid book to help you  - Out Now “Effective Email Marketing Guide.“

Written by: Natalie Giddings on May 25, 2011.